May 2025: Volume 20, Issue 3
Introduction
Volume 20, Issue 3
James R. (Jim) Lewis, Ph.D, Bill Albert, PhD
Our May 2025 essay is “See What Users See: Enhancing User-Centered Product Innovation with Eye Tracking,” by Soussan Djamasbi. In the essay, Dr. Djamasbi discusses the value of leveraging eye movements in UX research for product development. This issue also includes two research papers. The first article is “How a Rounded Aesthetic Translates Beauty to […] [Read More
Invited Essay
See What Users See: Enhancing User-Centered Product Innovation with Eye Tracking
In today’s digital economy, the demand for enhanced user experience is a key driver of user-centered product innovations. To be competitive in a crowded global market, companies must deeply understand users’ needs so that they can create products that resonate with their target markets. One effective way to align users’ needs to product design is […] [Read More]
Peer-Reviewed Articles
How a Rounded Aesthetic Translates Beauty to Function and Prosociality: The Persuasive Effects of Warmth
The current study examines the key theoretical mechanism that underlies warm interface aesthetics—designs that evoke feelings of friendliness and comfort—with the aim to uncover their psychological impact on user perception and behavioral intention. We conducted an online experiment that varied corner shapes across the user interface components of a bill-split mobile app (rounded versus […] [Read More]
What 96 Designers Taught Us About Harm: The Behaviors Around Considering Harm in Digital Products
Potential harm within digital product design has long been underexplored, despite the growing influence that consumer-facing digital products exert on individuals’ daily lives. This paper presents the methodology and findings from an online survey conducted with 96 US-based UX- and product-designers working on customer-facing digital products. The survey focused on the attitudes, behaviors, challenges, […] [Read More]