Articles by Bill Albert

Photo of Bill AbertDr. Albert is Senior Vice President and Global Head of User Experience at Mach49, a growth incubator for global businesses. Prior to joining Mach49, Bill was Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has presented his work in user experience at more than 50 national and international conferences, and has published his research in the areas of eye tracking, data visualization, service design, and information design. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022). He also co-wrote (with Tom Tullis and Donna Tedesco) Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research focusing on cognitive demands in the use of navigation systems.

Introduction to Volume 19, Issue 3

Our May 2024 essay is “Global-Local Dynamics: Strategies for Cross-Cultural UX Design in a Globalized World,” by Apala Lahiri Chavan and Revathy Sivasubramaniam. The essay describes the contestation, homogenization, and hybridization (CHH) framework to guide global design strategies. This issue also includes two research papers: one on trauma-informed design, and the other on augmented reality. […] [Read More]

Introduction to Volume 19, Issue 2

Our February 2024 essay is “Designing for Trust: The Crucial Role in Digital User Experiences,” by Vandhana Bhaskaran. The essay describes the importance of designing for trust to create user experiences that establish sustainable customer relationships. This issue also includes two research papers, both on adaptations of well-known standardized UX questionnaires (SUS and UEQ).  The […] [Read More]

Editors’ Introduction to Commentary About, and Author Response for, “Talking About Thinking Aloud”

“There is, of course, nothing scandalous about divisions of opinion among scientists. This is a condition for scientific progress” (Grove, 1989, p. 133). Although it is rare in the history of JUX, on a few occasions we have received a commentary on a published article. When we believe a commentary will be of interest to […] [Read More]

Introduction to Volume 19, Issue 1

Our November 2023 essay is “Hurricane Forecast Products Need a UX Makeover,” by Barbara Millet. The essay describes problems people have interpreting current graphical representations of hurricane forecasts and Millet’s research conducted to improve graphics’ effectiveness. In addition to the essay, this issue includes two research papers. One is on the use of remote usability […] [Read More]

Introduction to Volume 18, Issue 4

Our August 2023 essay is from Wonil Hwang on “Online User Reviews: A Treasure Trove of UX Research?” The essay describes potential benefits when using online user reviews as source material for UX research along with potential biases. In addition to the essay, this issue includes two research papers. One is on the design of […] [Read More]

Introduction to Volume 18, Issue 3

Our May 2023 essay is “We Need to Talk About How We Talk About Accessibility” by Sarah Horton and Erin Lauridsen. Consistent with recent concerns in the UX community about how word choice can have unintentional negative effects on marginalized populations, they present examples of how this can be problematic and strategies for providing better […] [Read More]

Introduction to Volume 18, Issue 2

Our February 2023 essay is “Gran Got Tech: Inclusivity and Older Adults” by Robert M. Schumacher.  He describes issues that older adults have with using current digital technologies (the digital divide), why user experience researchers and designers should care, and what might be done. In addition to the essay, this issue includes two research papers, […] [Read More]