Introduction to Volume 14, Issue 1

For our November 2018 issue, we start with an editorial from Jim Lewis, “Is the Report of the Death of the Construct of Usability an Exaggeration?” In this essay, he argues that the construct of usability is not at a dead end as recently suggested in an important paper by Noam Tractinsky, but instead has […] [Read More]

Editorial: Is the Report of the Death of the Construct of Usability an Exaggeration?

Mark Twain was undecided whether to be more amused or annoyed when a Journal representative informed him today of the report in New York that he was dying in poverty in London… The great humorist, while not perhaps very robust, is in the best of health. He said: “I can understand perfectly how the report […] [Read More]

A Structural Model for Unity of Experience: Connecting User Experience, Customer Experience, and Brand Experience

Abstract Understanding customer experience from a holistic perspective requires examination of user experience in the context of marketing and branding. This study attempts to underpin the effects of UX on brand equity by developing and verifying a conceptual framework that connects user experience (UX), customer experience (CX), and brand experience (BX). A structural equation modeling […] [Read More]

Three Contexts for Evaluating Organizational Usability

Abstract Organizational usability is about the match between the user and the system, between the organization and the system, and between the environment and the system. While the first of these matches can, to a large extent, be evaluated in the lab, the two others cannot. Organizational usability must instead be evaluated in situ, that […] [Read More]

Comparison of Item Formats: Agreement vs. Item-Specific Endpoints

Abstract The current study was an investigation of the extent to which items constructed with an agreement format were affected by acquiescence bias relative to responses to a matched set of items designed with item-specific formats. If an acquiescence bias existed, the expectation was that the magnitude of responses to agreement items would be consistently […] [Read More]