Articles by Katie Kahyun Lee
Ms. Lee is a graduate student of UX in the Graduate School of Information at Yonsei University. She has a BS degree in information and interaction design. Her interests involve usability evaluation of voice user interfaces and human vehicle interaction.
[:en]A Structural Model for Unity of Experience: Connecting User Experience, Customer Experience, and Brand Experience[:]
[:en] Abstract Understanding customer experience from a holistic perspective requires examination of user experience in the context of marketing and branding. This study attempts to underpin the effects of UX on brand equity by developing and verifying a conceptual framework that connects user experience (UX), customer experience (CX), and brand experience (BX). A structural equation […] [Read More阅读详情자세히 읽기Leia mais続きを読むLeer más]