Articles by Hye-jin Lee

Dr. Lee completed her PhD of UX at Yonsei University. She has participated in several mobile usability test projects, and her research interests include HCI, media UX, and UX design. She lectures for HCI and UX classes at several universities

A Structural Model for Unity of Experience: Connecting User Experience, Customer Experience, and Brand Experience

Abstract Understanding customer experience from a holistic perspective requires examination of user experience in the context of marketing and branding. This study attempts to underpin the effects of UX on brand equity by developing and verifying a conceptual framework that connects user experience (UX), customer experience (CX), and brand experience (BX). A structural equation modeling […] [Read More]