Articles by Bill Albert, PhD
Dr. Albert is Founder and Principal of Greenlight Idea Lab, the only global agency exclusively focused on concept and product validation. Prior to Greenlight Idea Lab, Bill was Senior Vice President and Global Head of Customer Experience at Mach49, a growth incubator for global businesses, and Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has more than 20 peer-reviewed publications and has presented his work in user experience at more than 50 national and international conferences. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022), spawning the quantitative movement in UX. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research with a focus on cognitive demands in the use of navigation systems.
Introduction to Volume 18, Issue 4
Our August 2023 essay is from Wonil Hwang on “Online User Reviews: A Treasure Trove of UX Research?” The essay describes potential benefits when using online user reviews as source material for UX research along with potential biases. In addition to the essay, this issue includes two research papers. One is on the design of […] [Read More]
Introduction to Volume 18, Issue 3
Our May 2023 essay is “We Need to Talk About How We Talk About Accessibility” by Sarah Horton and Erin Lauridsen. Consistent with recent concerns in the UX community about how word choice can have unintentional negative effects on marginalized populations, they present examples of how this can be problematic and strategies for providing better […] [Read More]
Introduction to Volume 18, Issue 2
Our February 2023 essay is “Gran Got Tech: Inclusivity and Older Adults” by Robert M. Schumacher. He describes issues that older adults have with using current digital technologies (the digital divide), why user experience researchers and designers should care, and what might be done. In addition to the essay, this issue includes two research papers, […] [Read More]
Introduction to Volume 18, Issue 1
Our November 2022 essay is “Building Capacity for UX” by Youngmi Christina Choi. She describes the role of usability and user experience in product design and argues for the importance of involving a wider set of stakeholders in UX processes. In addition to the essay, this issue includes two research papers. One compares how practitioners […] [Read More]
Introduction to Volume 17, Issue 4
Our August 2022 essay is “Reimagining the Role of Friction in Experience Design” by Jonathan Ericson. He discusses the concept of friction in user experience design and notes that the typical design goal is to reduce friction; but there are contexts in which friction should be increased. Rather than reflexively striving to eliminate friction, he […] [Read More]
Introduction to Volume 17, Issue 3
Our May 2022 essay is “Welcome to the Journal of User Experience,” by Bill Albert and Jim Lewis. They announce our journal’s new name, Journal of User Experience (JUX), and provide some background and thoughts about the change. In addition, this issue includes two research papers. One is about the relationship between users’ perception of […] [Read More]
Welcome to the Journal of User Experience
In November 2005 the first issue of the Journal of Usability Studies was published. At that time, the name of our association was the Usability Professionals Association (UPA). As the scope of interest of UPA’s members expanded beyond usability, the association changed its name in June 2012 to the User Experience Professionals Association (UXPA) (Dray, […] [Read More]