Introduction to Volume 10, Issue 2, February 2015

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Our editorial for this issue, by Kaladhar Bapu Korasala and Shyama Duriseti, describes the expansion of User Experience (UX) research and design in India and some of the exciting activities that are now available to students and professionals there. One challenge they address is the integration of UX design into universities that have traditionally focused on engineering and management science. Our first peer-reviewed paper, by Jeff Sauro, depicts the development and validation of a questionnaire for users of websites. In addition to being a brief, eight items, the questionnaire measures perceived usability as well as trust, appearance, and loyalty. The second paper, by Dede Frederick and colleagues, describes one of the first studies of a new website design tool, parallax scrolling. Parallax scrolling allows multiple backgrounds in a webpage to move simultaneously but at different speeds, thereby creating the illusion of depth and, perhaps, increasing user interest. The study asked separate groups of users to rate a webpage with or without parallax scrolling on perceived usability, satisfaction, enjoyment, fun, and visual appeal. Parallax scrolling did increase perceived fun but two of the participants who experienced it developed motion sickness. UX practitioners need to consider that fact when parallax scrolling is proposed to raise interest in a website.