Introduction to Volume 10, Issue 2, February 2015

Our editorial for this issue, by Kaladhar Bapu Korasala and Shyama Duriseti, describes the expansion of User Experience (UX) research and design in India and some of the exciting activities that are now available to students and professionals there. One challenge they address is the integration of UX design into universities that have traditionally focused […] [Read More]

Expanding User Experience in India

We would like to share our experience in building an awareness of User Experience (UX) research and design throughout India and helping develop a larger UX talent pool. Until recently there were limited educational opportunities for Indian students interested in UX. However, that is changing. Over the last few years UXINDIA has put together a […] [Read More]

SUPR-Q: A Comprehensive Measure of the Quality of the Website User Experience

Abstract A three part study conducted over five years involving 4,000 user responses to experiences with over 100 websites was analyzed to generate an eight-item questionnaire of website quality—the Standardized User Experience Percentile Rank Questionnaire (SUPR-Q). The SUPR-Q contains four factors: usability, trust, appearance, and loyalty. The factor structure was replicated across three studies with […] [Read More]

The Effects of Parallax Scrolling on User Experience in Web Design

Abstract Parallax scrolling is becoming an increasingly popular strategy in web design. This scrolling technique creates the illusion of depth on a webpage by making the background images move slower than the foreground images. In addition to its ability to engage users with a website, advocates of parallax scrolling claim that it improves user experience. […] [Read More]