Articles by Bill Albert, PhD
Dr. Albert is Founder and Principal of Greenlight Idea Lab, the only global agency exclusively focused on concept and product validation. Prior to Greenlight Idea Lab, Bill was Senior Vice President and Global Head of Customer Experience at Mach49, a growth incubator for global businesses, and Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has more than 20 peer-reviewed publications and has presented his work in user experience at more than 50 national and international conferences. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022), spawning the quantitative movement in UX. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research with a focus on cognitive demands in the use of navigation systems.
Introduction to Volume 20, Issue 3
Our May 2025 essay is “See What Users See: Enhancing User-Centered Product Innovation with Eye Tracking,” by Soussan Djamasbi. In the essay, Dr. Djamasbi discusses the value of leveraging eye movements in UX research for product development. This issue also includes two research papers. The first article is “How a Rounded Aesthetic Translates Beauty to […] Read More about Introduction to Volume 20, Issue 3
Introduction to Volume 20, Issue 2
Our February 2025 essay is “Help or Hubris: Certifications in UX and Human-Centered Design,” by Clemens Lutsch. Prof. Lutsch addresses the current state of certification in UX and HCD, including who offers certificates, who needs certifications, and how certification should enrich our professional field. This issue also includes two research papers: one on the mystery […] Read More about Introduction to Volume 20, Issue 2
Introduction to Volume 20, Issue 1
Our November 2024 essay is “Teaching UX: Amid the Hype of Generative AI,” by Jason Tham. From the perspective of a university faculty member in a technical communication program, the essay tackles institutional concerns, professional expectations, and ethical considerations related to the use of AI in UX education. This issue also includes two research papers: […] Read More about Introduction to Volume 20, Issue 1
Introduction to Volume 19, Issue 4
Our August 2024 essay is “Why UX Professionals Need to Care About Product-Market Fit,” by Bill Albert. The essay describes what product-market fit (PMF) is and how UX research and practice can contribute to achieving PMF. This issue also includes two research papers. One is on simulated user experiences in self-driving cars, and the other […] Read More about Introduction to Volume 19, Issue 4
Why UX Professionals Need to Care About Product-Market Fit
Introduction Most UX professionals, at some point in their careers, find themselves evaluating a product or service that should have never seen the light of day. I am certainly one of those UX professionals, and in fact, on more than one occasion, I was left wondering why I was evaluating a product that the target […] Read More about Why UX Professionals Need to Care About Product-Market Fit
Introduction to Volume 19, Issue 3
Our May 2024 essay is “Global-Local Dynamics: Strategies for Cross-Cultural UX Design in a Globalized World,” by Apala Lahiri Chavan and Revathy Sivasubramaniam. The essay describes the contestation, homogenization, and hybridization (CHH) framework to guide global design strategies. This issue also includes two research papers: one on trauma-informed design, and the other on augmented reality. […] Read More about Introduction to Volume 19, Issue 3
Introduction to Volume 19, Issue 2
Our February 2024 essay is “Designing for Trust: The Crucial Role in Digital User Experiences,” by Vandhana Bhaskaran. The essay describes the importance of designing for trust to create user experiences that establish sustainable customer relationships. This issue also includes two research papers, both on adaptations of well-known standardized UX questionnaires (SUS and UEQ). The […] Read More about Introduction to Volume 19, Issue 2