Articles by Bill Albert, PhD
Dr. Albert is Founder and Principal of Global UX Partners, a consultancy providing user experience research, design, and strategy services to global businesses. Prior to Global UX Partners, Bill was Senior Vice President and Global Head of User Experience at Mach49, a growth incubator for global businesses, and Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has more than 20 peer-reviewed publications and has presented his work in user experience at more than 50 national and international conferences. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022). He also co-wrote (with Tom Tullis and Donna Tedesco) Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research with a focus on cognitive demands in the use of navigation systems.
Introduction to Volume 19, Issue 4
Our August 2024 essay is “Why UX Professionals Need to Care About Product-Market Fit,” by Bill Albert. The essay describes what product-market fit (PMF) is and how UX research and practice can contribute to achieving PMF. This issue also includes two research papers. One is on simulated user experiences in self-driving cars, and the other […] [Read More]
Why UX Professionals Need to Care About Product-Market Fit
Introduction Most UX professionals, at some point in their careers, find themselves evaluating a product or service that should have never seen the light of day. I am certainly one of those UX professionals, and in fact, on more than one occasion, I was left wondering why I was evaluating a product that the target […] [Read More]
Introduction to Volume 19, Issue 3
Our May 2024 essay is “Global-Local Dynamics: Strategies for Cross-Cultural UX Design in a Globalized World,” by Apala Lahiri Chavan and Revathy Sivasubramaniam. The essay describes the contestation, homogenization, and hybridization (CHH) framework to guide global design strategies. This issue also includes two research papers: one on trauma-informed design, and the other on augmented reality. […] [Read More]
Introduction to Volume 19, Issue 2
Our February 2024 essay is “Designing for Trust: The Crucial Role in Digital User Experiences,” by Vandhana Bhaskaran. The essay describes the importance of designing for trust to create user experiences that establish sustainable customer relationships. This issue also includes two research papers, both on adaptations of well-known standardized UX questionnaires (SUS and UEQ). The […] [Read More]
Editors’ Introduction to Commentary About, and Author Response for, “Talking About Thinking Aloud”
“There is, of course, nothing scandalous about divisions of opinion among scientists. This is a condition for scientific progress” (Grove, 1989, p. 133). Although it is rare in the history of JUX, on a few occasions we have received a commentary on a published article. When we believe a commentary will be of interest to […] [Read More]
Introduction to Volume 19, Issue 1
Our November 2023 essay is “Hurricane Forecast Products Need a UX Makeover,” by Barbara Millet. The essay describes problems people have interpreting current graphical representations of hurricane forecasts and Millet’s research conducted to improve graphics’ effectiveness. In addition to the essay, this issue includes two research papers. One is on the use of remote usability […] [Read More]
Introduction to Volume 18, Issue 4
Our August 2023 essay is from Wonil Hwang on “Online User Reviews: A Treasure Trove of UX Research?” The essay describes potential benefits when using online user reviews as source material for UX research along with potential biases. In addition to the essay, this issue includes two research papers. One is on the design of […] [Read More]