Articles by Serge Petralito

Dr. Petralito holds a PhD from the University of Basel with a research focus on human-machine interaction. He has several years of professional experience in the field of digital education and e-learning in healthcare. He has been working as a Research Associate at Careum since January 2020.

TrustDiff: Development and Validation of a Semantic Differential for User Trust on the Web

Abstract Trust is an essential factor in many social interactions involving uncertainty. In the context of online services and websites, the problems of anonymity and lack of control make trust a vital element for successful e-commerce. Despite trust having received sustained attention, there is a need for validated questionnaires that can be readily applied in […] [Read More]