Articles by Florian Brühlmann

Dr. Brühlmann is the research director of the Human-Computer Interaction research group at the University of Basel, Switzerland. His research interests include questionnaire development, player experience research, and statistical methods for HCI research.

TrustDiff: Development and Validation of a Semantic Differential for User Trust on the Web

Abstract Trust is an essential factor in many social interactions involving uncertainty. In the context of online services and websites, the problems of anonymity and lack of control make trust a vital element for successful e-commerce. Despite trust having received sustained attention, there is a need for validated questionnaires that can be readily applied in […] [Read More]