Articles by Lena F. Aeschbach

Ms. Aeschbach is a PhD candidate and assistant in the Human-Computer-Interaction lab at the Center for Cognitive Psychology at the University of Basel. Her research interests include player experience in video games, scale creation and validation, as well as data quality in online research.

TrustDiff: Development and Validation of a Semantic Differential for User Trust on the Web

Abstract Trust is an essential factor in many social interactions involving uncertainty. In the context of online services and websites, the problems of anonymity and lack of control make trust a vital element for successful e-commerce. Despite trust having received sustained attention, there is a need for validated questionnaires that can be readily applied in […] [Read More]