Articles by Reuben F. Burch V, PhD

headshot of author Reuben F. Burch VReuben F. Burch V, PhD Dr. Burch is an Associate Professor and Jack Hatcher Chair in the Department of Industrial and Systems Engineering at Mississippi State University as well as the Associate Director of Human Factors & Athlete Engineering at the Center for Advanced Vehicular Systems.

Generalized User Experience Questionnaire (UEQ-G): Holistic Measurement of Multimodal UX  

Abstract The User Experience Questionnaire (UEQ) is a commonly used tool for measuring product experience. This study covers extending the UEQ to measure multimodal experiences that include both product and service experiences. Currently, no questionnaires measure holistic user experiences, including pragmatic and hedonic qualities, for both product and service experiences. Through three study phases, we […] [Read More]