Articles by Lesley Strawderman, PhD
Dr. Strawderman is a Professor and International Paper Endowed Chair in the Department of Industrial and Systems Engineering at Mississippi State University.
Generalized User Experience Questionnaire (UEQ-G): Holistic Measurement of Multimodal UX
Abstract The User Experience Questionnaire (UEQ) is a commonly used tool for measuring product experience. This study covers extending the UEQ to measure multimodal experiences that include both product and service experiences. Currently, no questionnaires measure holistic user experiences, including pragmatic and hedonic qualities, for both product and service experiences. Through three study phases, we […] [Read More]