Articles by Denise C. Rieser
After finishing her studies in psychology with a focus on human-machine interaction at the University of Basel, Ms. Rieser has worked for several companies in the field of user research.
TrustDiff: Development and Validation of a Semantic Differential for User Trust on the Web
Abstract Trust is an essential factor in many social interactions involving uncertainty. In the context of online services and websites, the problems of anonymity and lack of control make trust a vital element for successful e-commerce. Despite trust having received sustained attention, there is a need for validated questionnaires that can be readily applied in […] [Read More]