Articles by Denise C. Rieser
After finishing her studies in psychology with a focus on human-machine interaction at the University of Basel, Ms. Rieser has worked for several companies in the field of user research.
[:en]TrustDiff: Development and Validation of a Semantic Differential for User Trust on the Web[:]
[:en] Abstract Trust is an essential factor in many social interactions involving uncertainty. In the context of online services and websites, the problems of anonymity and lack of control make trust a vital element for successful e-commerce. Despite trust having received sustained attention, there is a need for validated questionnaires that can be readily applied […] [Read More阅读详情자세히 읽기Leia mais続きを読むLeer más]