Articles by Bill Albert, PhD
Dr. Albert is Founder and Principal of Greenlight Idea Lab, the only global agency exclusively focused on concept and product validation. Prior to Greenlight Idea Lab, Bill was Senior Vice President and Global Head of Customer Experience at Mach49, a growth incubator for global businesses, and Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has more than 20 peer-reviewed publications and has presented his work in user experience at more than 50 national and international conferences. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022), spawning the quantitative movement in UX. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research with a focus on cognitive demands in the use of navigation systems.
Introduction to Volume 13, Issue 2
We are delighted to publish an editorial by Elizabeth Rosenzweig, Aaron Nathan, Nicholas Manring, and Tejaswini Rao Racherla titled “Creating a Culture of Self- Reflection and Mutual Accountability.” The authors explore the topic of bias in user research, with a particular focus on UX professionals evaluating their own designs. They argue that potential bias can […] Read More about Introduction to Volume 13, Issue 2
Introduction to Volume 13, Issue 1
For our November 2017 issue, we start with an invited essay from Bill Gribbons on “Is It Time to Drop the ‘U’ (From UX)?” In this thoughtful and provocative contribution, he argues for and considers the potential consequences of changing the way we refer to our field—specifically, changing from “User Experience” to “Experience Design.” In […] Read More about Introduction to Volume 13, Issue 1
Introduction to Volume 12, Issue 4
We are delighted to publish an editorial by Susan Hura titled “Usability Testing of Spoken Conversational Systems.” She provides valuable insights around the evaluation of voice interface systems. She describes specific issues around evaluating voice interfaces that are in an early stage of development, such as the use of “Wizard of Oz” testing. Her comprehensive […] Read More about Introduction to Volume 12, Issue 4
Introduction to Volume 12, Issue 3, May 2017
For our May 2017 issue, Gerry Gaffney has contributed an editorial on “The Revolution Will Not Be Handheld.” He provides a thoughtful essay about user experience research and design when there are no screens–think voice, Internet of Things, and robots. In addition to the editorial, this issue includes three research papers, two on variants of […] Read More about Introduction to Volume 12, Issue 3, May 2017
Introduction to Volume 12, Issue 2, February 2017
We are delighted to publish an editorial by Dr. Philip Kortum titled “Has Human Factors and Usability Lost Its Mojo?” In his editorial Kortum argues that our work user experience and human factors has not lived up to its potential. He provides many examples spanning web design, software, automotive, and medical fields where we as […] Read More about Introduction to Volume 12, Issue 2, February 2017
Introduction to Volume 12, Issue 1, November 2016
For our November issue, Dr. Jeff Sauro has contributed an editorial on “The Challenges and Opportunities of Measuring the User Experience.” Dr. Sauro provides a breakdown of the steps needed to start a corporate program in quantifying the user experience, including the identification of key performance indicators and identification of top tasks. He also addresses […] Read More about Introduction to Volume 12, Issue 1, November 2016
Introduction to Volume 11, Issue 4, August 2016
Journal of Usability Studies – Editors in Chief We are delighted to publish an editorial by Dana Chisnell titled “Democracy Is a Design Problem.” In her editorial Chisnell begins by describing the 2000 Election in the US, specifically how the design of the ballot in Palm Beach County may have impacted the presidential election. Chisnell […] Read More about Introduction to Volume 11, Issue 4, August 2016