Articles by Dr. Sharon McDonald
Sharon McDonald is a Lead User Researcher in the Government Digital Service, where she has led user research on a number of high-profile teams and products. She has a PhD in Cognitive Psychology from the University of Durham and is a Chartered Psychologist.
Developing User-Centered Mindsets: A Structured Methodology
Abstract Mindsets, behavioral archetypes grounded in user beliefs and actions, are increasingly used in user-centered design (UCD) to communicate complex user behaviors. However, the lack of methodological rigor and transparency in the development of mindsets has limited their credibility and broader application. This study presents a structured six-step methodology for creating and validating mindsets from […] Read More about Developing User-Centered Mindsets: A Structured Methodology