Articles by Lico Takahashi

Ms. Takahashi is an interdisciplinary professional who is devoted to creating solutions that make people a little bit happier. She works as a software engineer, UX analyst, writer, and translator. Her current interests are in human-computer interaction, data-driven UX, artificial intelligence, media psychology, and many more.

Observed Differences Between Lab and Online Tests Using the AttrakDiff Semantic Differential Scale

Abstract Online usability testing has long been of interest to usability engineers and designers. Previous studies found that online tests are as good as lab tests in measuring user performance, but not in finding usability problems. However, little is known about measuring the hedonic quality of user experience, such as joy, beauty, and attractiveness, in […] [Read More]