Articles by Katie Kahyun Lee

Ms. Lee is a graduate student of UX in the Graduate School of Information at Yonsei University. She has a BS degree in information and interaction design. Her interests involve usability evaluation of voice user interfaces and human vehicle interaction.

A Structural Model for Unity of Experience: Connecting User Experience, Customer Experience, and Brand Experience

by , ,

Abstract Understanding customer experience from a holistic perspective requires examination of user experience in the context of marketing and branding. This study attempts to underpin the effects of UX on brand equity by developing and verifying a conceptual framework that connects user experience (UX), customer experience (CX), and brand experience (BX). A structural equation modeling […] [Read More]