Articles by James Springthorpe
Mr. Springthorpe is a Research Specialist at SBD Automotive, specializing in autonomous vehicles and Advanced Driver Assistance Systems. He has a degree level background in Automotive and Transportation Design from Coventry University which has fostered his creative approach to researching autonomous mobility and HMI/UX design.
Deriving Personas to Inform HMI Design for Future Autonomous Taxis: A Case Study on User Requirement Elicitation
Abstract Automated Vehicle Mobility-as-a-Service (AV MaaS)—or autonomous taxis—are expected to offer an inexpensive, mobility-on-demand service supporting greater sustainable transportation systems, including “last mile” solutions. However, to date, little is understood about how different people, whose needs and requirements may vary considerably, will best be supported to use these vehicles when there is no human driver/operative […] [Read More]