Articles by Bill Albert, PhD
Dr. Albert is Founder and Principal of Greenlight Idea Lab, the only global agency exclusively focused on concept and product validation. Prior to Greenlight Idea Lab, Bill was Senior Vice President and Global Head of Customer Experience at Mach49, a growth incubator for global businesses, and Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has more than 20 peer-reviewed publications and has presented his work in user experience at more than 50 national and international conferences. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022), spawning the quantitative movement in UX. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research with a focus on cognitive demands in the use of navigation systems.
Introduction to Volume 11, Issue 1, November 2015
It is with mixed emotions that I say goodbye to Joe Dumas, the co-editor in chief of the Journal of Usability Studies. This is Joe’s last issue, after 5 years as co-editor. His contribution has been immense and far too impactful for me to describe in a few words. I can simply say that JUS […] Read More about Introduction to Volume 11, Issue 1, November 2015
Introduction to Volume 10, Issue 3, May 2015
Our editorial for this issue, by Bill Albert, is “The Fox Guarding the Usability Lab.” In it, Bill criticizes the practice of usability testing your own design. Design agencies, who are hired to design digital products, and User Experience (UX) researchers who follow this practice put themselves in a conflict of interest that can result […] Read More about Introduction to Volume 10, Issue 3, May 2015
The Fox Guarding the Usability Lab
The idiom of “don’t let the fox guard the hen house” warns us about the potential danger of giving someone responsibility for overseeing something that he or she shouldn’t be involved with, particularly when there is an inherent interest in the outcome. Unfortunately, that idiom is all too fitting in the world of user experience […] Read More about The Fox Guarding the Usability Lab
Introduction to Volume 10, Issue 2, February 2015
Our editorial for this issue, by Kaladhar Bapu Korasala and Shyama Duriseti, describes the expansion of User Experience (UX) research and design in India and some of the exciting activities that are now available to students and professionals there. One challenge they address is the integration of UX design into universities that have traditionally focused […] Read More about Introduction to Volume 10, Issue 2, February 2015
Introduction to Volume 10, Issue 1, November 2014
We are delighted to publish an editorial by Gilbert Cockton on “A Critical, Creative UX Community: CLUF.” In this provocative editorial, Cockton advocates for “a new form of interactive community publication, complementary to JUS, to respond to new creative emphases within human-focused interaction design practices and research.” Cockton refers to this community as “CLUF” or […] Read More about Introduction to Volume 10, Issue 1, November 2014
Introduction to Volume 9, Issue 4, August 2014
This is an issue you will want to read. It includes three peer-reviewed articles. It opens with a peer-reviewed essay by Randolph Bias, Clayton Lewis, and Douglas Gillan titled, “The Tortoise and the (Soft)ware: Moore’s Law, Amdahl’s Law, and Performance Trends for Human-Machine Systems.” In it, they compare the rapid growth in information technology documented […] Read More about Introduction to Volume 9, Issue 4, August 2014
Introduction to Volume 9, Issue 3
We are delighted to publish an editorial by Kurt Sillén on “Fast Tracking User Experience Maturity in Corporations—From a Business Perspective.” In this editorial the author shares his experiences in helping move large organizations up the UX maturity ladder. It is particularly insightful to hear his perspective from the business side. He discusses both activities […] Read More about Introduction to Volume 9, Issue 3