Articles by Bill Albert, PhD
Dr. Albert is Founder and Principal of Greenlight Idea Lab, the only global agency exclusively focused on concept and product validation. Prior to Greenlight Idea Lab, Bill was Senior Vice President and Global Head of Customer Experience at Mach49, a growth incubator for global businesses, and Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has more than 20 peer-reviewed publications and has presented his work in user experience at more than 50 national and international conferences. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022), spawning the quantitative movement in UX. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research with a focus on cognitive demands in the use of navigation systems.
[:en]Introduction to Volume 14, Issue 4[:]
[:en] Our August 2019 issue starts with an essay from Carol Smith, “Intentionally Ethical AI Experiences.” In this essay, she explains how bias can enter artificial intelligence applications and the important role user experience professionals can play in reducing bias in the AI development steps of content/curation, model training, and maintenance. In addition to the essay, […] Read More about [:en]Introduction to Volume 14, Issue 4[:]
Introduction to Volume 14, Issue 2
We are delighted to publish an essay by Sara Czaja titled “Usability of Technology for Older Adults: Where Are We and Where Do We Need to Be.” The author discusses the difficulty of older adults in using information and communication technologies (ICTs), including potential usability barriers. She reviews the work done as part of the […] Read More about Introduction to Volume 14, Issue 2
Introduction to Volume 14, Issue 1
[:en] For our November 2018 issue, we start with an editorial from Jim Lewis, “Is the Report of the Death of the Construct of Usability an Exaggeration?” In this essay, he argues that the construct of usability is not at a dead end as recently suggested in an important paper by Noam Tractinsky, but instead […] Read More about Introduction to Volume 14, Issue 1
Introduction to Volume 13, Issue 4
We are delighted to publish an editorial by Marc Hassenzahl titled “A Personal Journey Through User Experience.” The author explores the relationship between function, beauty, and pleasure in product design from a historical perspective. In his essay, he argues that many in the usability community have historically neglected the importance of hedonics in our research […] Read More about Introduction to Volume 13, Issue 4
Introduction to Volume 13, Issue 3
For our May 2018 issue, we start with an invited essay from Jeff Kelley on the origins of the Wizard of Oz (WoZ) prototyping methodology in the lab directed by one of the fathers of modern human factors engineering—Alphonse Chapanis. Widely regarded as the originator of the WoZ method, in his essay, “Wizard of Oz […] Read More about Introduction to Volume 13, Issue 3
Introduction to Volume 13, Issue 2
We are delighted to publish an editorial by Elizabeth Rosenzweig, Aaron Nathan, Nicholas Manring, and Tejaswini Rao Racherla titled “Creating a Culture of Self- Reflection and Mutual Accountability.” The authors explore the topic of bias in user research, with a particular focus on UX professionals evaluating their own designs. They argue that potential bias can […] Read More about Introduction to Volume 13, Issue 2
Introduction to Volume 13, Issue 1
For our November 2017 issue, we start with an invited essay from Bill Gribbons on “Is It Time to Drop the ‘U’ (From UX)?” In this thoughtful and provocative contribution, he argues for and considers the potential consequences of changing the way we refer to our field—specifically, changing from “User Experience” to “Experience Design.” In […] Read More about Introduction to Volume 13, Issue 1