Articles by Bill Albert, PhD
Dr. Albert is Founder and Principal of Greenlight Idea Lab, the only global agency exclusively focused on concept and product validation. Prior to Greenlight Idea Lab, Bill was Senior Vice President and Global Head of Customer Experience at Mach49, a growth incubator for global businesses, and Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has more than 20 peer-reviewed publications and has presented his work in user experience at more than 50 national and international conferences. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022), spawning the quantitative movement in UX. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research with a focus on cognitive demands in the use of navigation systems.
Introduction to Volume 15, Issue 4
Our August 2020 issue features an essay from Douglas Gillan, “Usability Issues in Human-Robot Interaction.” This essay describes the variety of robots with which humans currently interact and with whom we will interact in the future. To avoid the “productivity paradox” that followed the introduction of computers to the general workplace, it is very important […] [Read More]
Introduction to Volume 15, Issue 3
Our May 2020 issue features an essay from Bernard Rummel, “About Time: A Practitioner’s Guide to Task Completion Time Analysis.” This essay brings together lines of research that he has published in the Journal of Usability Studies, formatted to help practitioners understand how to get more out of time-on-task data collected in usability studies. In […] [Read More]
Introduction to Volume 15, Issue 2
Our February 2020 issue starts with an essay from Gilbert Cockton, “Usability Diverges Media Converges, Design Remerges.” In the essay, he provides a historical perspective on relationships between UX design and other design traditions and approaches, including design theory, creative design practice, design thinking, agile, and service design. In addition to the essay, this issue […] [Read More]
Introduction to Volume 15, Issue 1
We are delighted to publish an essay by Carol Barnum titled “The State of UX Research.” The author discusses the current trends towards faster, informal research studies. She reviews the current state of UX education and questions whether short UX courses are providing students and professionals with the necessary rigor. She also takes a look […] [Read More]
Introduction to Volume 14, Issue 4
Our August 2019 issue starts with an essay from Carol Smith, “Intentionally Ethical AI Experiences.” In this essay, she explains how bias can enter artificial intelligence applications and the important role user experience professionals can play in reducing bias in the AI development steps of content/curation, model training, and maintenance. In addition to the essay, this […] [Read More]
Introduction to Volume 14, Issue 2
We are delighted to publish an essay by Sara Czaja titled “Usability of Technology for Older Adults: Where Are We and Where Do We Need to Be.” The author discusses the difficulty of older adults in using information and communication technologies (ICTs), including potential usability barriers. She reviews the work done as part of the […] [Read More]
Introduction to Volume 14, Issue 1
For our November 2018 issue, we start with an editorial from Jim Lewis, “Is the Report of the Death of the Construct of Usability an Exaggeration?” In this essay, he argues that the construct of usability is not at a dead end as recently suggested in an important paper by Noam Tractinsky, but instead has […] [Read More]