Articles by Anna Asiala

M.Soc.Sc. Asiala is a Social Psychologist. She graduated from the University of Helsinki. Currently she works as an Insight Specialist at a design and technology company based in Finland. She has a strong interest in building better services and practices through customer research.

Image of the Human in Service Design: An Interview-Based Case Study

Abstract The present study focuses on the underlying assumptions guiding the work of service designers. In this study, we analyze how “the image of the human” can affect service designers’ speech, and we discuss the implications that different images of “the human” may have in the design process. More specifically, we ask the following: a) […] [Read More]