Articles by Jennifer Gieber

Ms. Gieber is a User Experience Architect with experience in interaction design and user research. She’s worked on both consumer and enterprise projects in various industries including insurance, healthcare, human resource management, and retail. Currently she is enjoying the world of eCommerce, working on interaction design for

Card Sort Analysis Best Practices

Abstract Information architecture is the practice of effectively organizing, structuring, and labeling the content of a website or application into a structure that enables efficient navigation. Card sorting is a research method that employs users’ input to help derive an effective navigation structure. Whether a card sorting study is conducted using manual methods and tools, […] [Read More]