Articles by Brian Traynor
Traynor is an Associate Professor in Information Design. His research interests include Job Performance and Information Comprehension, Design Teaching Methods, and User Attribution of Blame. He spent 20 years in Telecom and IT Technical Communications before returning to an academic environment.
Rent a Car in Just 0, 60, 240 or 1,217 Seconds? – Comparative Usability Measurement, CUE-8
Abstract This paper reports on the approach and results of CUE-8, the eighth in a series of Comparative Usability Evaluation studies. Fifteen experienced professional usability teams simultaneously and independently measured a baseline for the usability of the car rental website Budget.com. The CUE-8 study documented a wide difference in measurement approaches. Teams that used similar […] [Read More]