Articles by Bhavana Gupta

Ms. Gupta is a User Experience Designer, who likes to moonlight as a User Researcher. She has been on the mission to humanize technology at Quotient for 6 years.

Designing with Personas

Abstract Understanding users is crucial to designing delightful experiences for them. This paper provides a case study on how we gained a better understanding of our users before we redesigned Quotient’s (formerly Coupons Inc.) user experience. Before identifying personas at Quotient (, we never truly explored the behaviors and needs of our consumers other than […] [Read More]