Articles by John Glen Arellano

Mr. Arellano, named after astronaut John Glen, is currently working with Quotient as a Lead Product Designer focusing on consumer products. Away from work, he loves creating videos and spending epic adventures with his family, especially his little girl, Lia. You can find him by searching “PopTrooper” on Instagram and YouTube.

Designing with Personas

Abstract Understanding users is crucial to designing delightful experiences for them. This paper provides a case study on how we gained a better understanding of our users before we redesigned Quotient’s (formerly Coupons Inc.) user experience. Before identifying personas at Quotient (, we never truly explored the behaviors and needs of our consumers other than […] [Read More]