Articles by Zhiya Zhu

Ms. Zhu is a designer who likes to solve business problems with users in mind. She received her Master's Degree in Communication Designs from Pratt Institute. She is currently a Lead UI Designer at Quotient Technology.

Designing with Personas

Abstract Understanding users is crucial to designing delightful experiences for them. This paper provides a case study on how we gained a better understanding of our users before we redesigned Quotient’s (formerly Coupons Inc.) user experience. Before identifying personas at Quotient (, we never truly explored the behaviors and needs of our consumers other than […] [Read More]