Articles by Wonil Hwang

photo of author Wonil HwangWonil Hwang is a Professor in the Department of Industrial and Information Systems Engineering at Soongsil University. He received his PhD degree in Human Factors/HCI from Purdue University. His main research interests include usability evaluation, AR/VR interfaces, haptic interfaces, emotional design, and data-driven UX research.

Online User Reviews: A Treasure Trove of UX Research?

Introduction When we go to unfamiliar places and need to choose hotels or restaurants, or when we want to purchase new products that we haven’t experienced before, we often refer to online user reviews. When time is limited, we prioritize checking the average ratings, but if we have a bit more time, we read the […] [Read More]