Articles by William J. Gibbs

William J. Gibbs is an Associate Professor in the Journalism and Multimedia Arts Department at Duquesne University where he teaches courses in multimedia, digital media design, and human-computer interaction. He received his Ph.D. in Instructional Systems from The Pennsylvania State University. His research interests include knowledge acquisition, technology-based learning environments, computer-mediated communication, and human-technology interaction.

Visual Attention in Newspaper versus TV-Oriented News Websites

Abstract Eye-tracking has been employed in usability engineering for many years because, among other things, it affords usability practitioners information about where users focus their attention. It helps practitioners identify the extent to which the visual display elements presented on many interactive products enhance or detract from the user experience. Eye movement data offer system […] [Read More]

Examining Users on News Provider Web Sites: A Review of Methodology

Abstract This project implemented and reviewed several methods to collect data about users’ information seeking behavior on news provider Web sites. While browsing news sites, participants exhibited a tendency toward a breadth-first search approach where they used the home page or a search results page as a hub to which they returned and then linked […] [Read More]