Articles by Todd Zazelenchuk

Todd is a User Experience Researcher at Intuit in Menlo Park, CA. He earned his Ph.D. in Instructional Technology from Indiana University. Prior to the consumer software industry, Todd worked in academia (Indiana University) and consumer goods (Whirlpool Corp) helping to lead and refine their design and evaluation processes.

Usability Testing with Real Data

Abstract Usability practitioners run the risk of misreading the results of usability evaluations, either identifying false positives when artificial user data interferes with a user’s product experience or overlooking real problems when they use artificial user data. In this paper, we examine a strategy for incorporating users’ real data in usability evaluations. We consider the […] [Read More]