Articles by Soussan Djamasbi, PhD

A woman in glasses and a colorful scarf, gazing directly at the camera with a warm expression.Soussan Djamasbi is a Professor of Information Systems, and Founder and Director of the User Experience and Decision Making Research Lab at Worcester Polytechnic Institute. Focusing on human cognition, her work uses eye-tracking technology to examine information processing behaviors at a micro level. By exploring how eye movements can serve as reliable biomarkers of user experience, her research centers on developing innovative, personalized smart solutions. Her recent work includes designing AI-powered tools that detect cognitive strain from eye movements, as well as next-generation clinical decision support systems that use eye movement data to identify health symptoms such as chronic pain and anxiety. Her email is djamasbi@wpi.edu.

See What Users See: Enhancing User-Centered Product Innovation with Eye Tracking 

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In today’s digital economy, the demand for enhanced user experience is a key driver of user-centered product innovations. To be competitive in a crowded global market, companies must deeply understand users’ needs so that they can create products that resonate with their target markets. One effective way to align users’ needs to product design is […] Read More about See What Users See: Enhancing User-Centered Product Innovation with Eye Tracking