Articles by Shuer Zhuo
Shuer Zhuo is a PhD candidate in the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. Her research explores how human–computer interaction intersects with consumer psychology, aiming to uncover the roles of emotions and interface design in trust building and persuasion.
How a Rounded Aesthetic Translates Beauty to Function and Prosociality: The Persuasive Effects of Warmth
Abstract The current study examines the key theoretical mechanism that underlies warm interface aesthetics—designs that evoke feelings of friendliness and comfort—with the aim to uncover their psychological impact on user perception and behavioral intention. We conducted an online experiment that varied corner shapes across the user interface components of a bill-split mobile app (rounded versus […] Read More about How a Rounded Aesthetic Translates Beauty to Function and Prosociality: The Persuasive Effects of Warmth