Articles by Ross Baird

Mr. Baird is Delivery Lead at Optimal Workshop, Wellington, New Zealand. He provides technical and delivery process leadership for Optimal Workshop's leading suite of user research tools. He holds a Bachelor of Science from Victoria University of Wellington, New Zealand.

Information Architecture (IA): Using Multidimensional Scaling (MDS) and K-Means Clustering Algorithm for Analysis of Card Sorting Data

Abstract We present a method for visualizing and analyzing card sorting data aiming to develop an in-depth and effective information architecture and navigation structure. One of the well-known clustering techniques for analyzing large data sets is with the k-means algorithm. However, that algorithm has yet to be widely applied to analyzing card sorting data sets […] [Read More]