Articles by Lawrence H. Williams, PhD

Photo of author Lawrence H. Williams, PhDDr. Williams is a Solutions Consultant, Sociologist, and published thought leader in the area of decision-making. In his current role he helps businesses around the globe design better experiences for their customers.

Efficiently Engaging: Toward an Expansive View of Time on Task

Abstract When it comes to website engagement, the metric time on task is often perceived as being negatively correlated with success factors like the likelihood of purchase and satisfaction. This is because it is seen as a proxy for the amount of effort a user exerts to complete a given task. However, through the analysis […] [Read More]