Articles by Hagit Vansover

Ms. Vansover is the Design Leader of the Product Design Team at Quotient. She is a UI Designer at heart and for the last 2 years at Quotient, passionate in building and empowering a high performing design team, in designing successful products with user-centric design solutions and experiences.

Designing with Personas

Abstract Understanding users is crucial to designing delightful experiences for them. This paper provides a case study on how we gained a better understanding of our users before we redesigned Quotient’s (formerly Coupons Inc.) user experience. Before identifying personas at Quotient (, we never truly explored the behaviors and needs of our consumers other than […] [Read More]