Articles by Frank Devitt

Photo of Frank DevittDr. Devitt has worked in technology businesses in Ireland and Europe as an engineer, engineering manager, and CEO. He has founded multiple entrepreneurial businesses. At Maynooth University, he founded the Department of Design Innovation. He researches, lectures, and consults on building sustained innovation capability in small and large businesses, especially applying Design Thinking.

Creating Personas from Design Ethnography and Grounded Theory

Abstract Personas can be an effective means of communicating and synthesizing design ethnographic field data by helping designers maintain focus on users and make sense of complex needs. Personas have however been criticized on scientific grounding and methodological weakness in their creation. Furthermore, few detailed examples of their creation have been published. It is also […] [Read More]