Articles by Bill Gribbons

Dr. Gribbons is Director of the User Experience Programs at Bentley University. The User Experience Programs at Bentley are among the largest and most respected of this type in the country. For over thirty years he has provided consulting services to a diverse range of technology clients around the world.

Is It Time to Drop the “U” (From UX)?

Yes, I am asking whether it’s time for another name change and a re-thinking of the profession. And yes, I am aware of the upheaval that nearly fractured our community when the shift from usability to user experience was proposed nearly two decades ago. Fully mindful of likely resistance to another change, I am proposing […] [Read More]