Articles by Bill Albert, PhD
Dr. Albert is Founder and Principal of Greenlight Idea Lab, the only global agency exclusively focused on concept and product validation. Prior to Greenlight Idea Lab, Bill was Senior Vice President and Global Head of Customer Experience at Mach49, a growth incubator for global businesses, and Executive Director of the User Experience Center and Adjunct Professor in Human Factors in Information Design at Bentley University. He has more than 20 peer-reviewed publications and has presented his work in user experience at more than 50 national and international conferences. He co-wrote (with Tom Tullis) the first book on UX metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (third edition published in 2022), spawning the quantitative movement in UX. He received his PhD from Boston University. He completed a post-doc at Nissan Cambridge Basic Research with a focus on cognitive demands in the use of navigation systems.
Introduction to Volume 9, Issue 1
We are delighted to publish an editorial by Tharon Howard (and many others) on “The UTEST Community: Celebrating 20 Years of a Safe Place for UX Discussions.” In this editorial the authors provide a fascinating history of the UTEST online community, the secrets to its success, and what the UTEST members think about their community. […] Read More about Introduction to Volume 9, Issue 1
Introduction to Volume 8, Issue 4
We are pleased to publish this special issue of the journal. As the guest editors explain in their introduction, the papers were first presented, in shortened form, at The Cambridge Workshop on Universal Access and Assistive Technology (CWUAAT) held in 2012. The papers focus on early stage development of new technologies to assist the disabled […] Read More about Introduction to Volume 8, Issue 4
Introduction to Volume 8, Issue 3
With this issue we begin a series of editorials and peer-reviewed articles on how user experience methods fit into an Agile development process. We are pleased to have an editorial by Diana DeMarco Brown, author of the 2012 book, Agile User Experience Design: A Practitioner’s Guide to Making It Work. She describes five myths about […] Read More about Introduction to Volume 8, Issue 3
Reliability of Self-Reported Awareness Measures Based on Eye Tracking
Abstract Participants in a usability evaluation are often asked whether they noticed certain elements after some level of interaction with a design. The purpose of this study was to evaluate the reliability of self-reported awareness measures using eye tracking data. Participants were shown 20 popular homepages for 7 seconds each and then asked afterwards if […] Read More about Reliability of Self-Reported Awareness Measures Based on Eye Tracking