Articles by Anthony Schulzetenberg
Dr. Anthony Schulzetenberg is a UX Research Lead at LexisNexis, where he oversees a team researching user behavior and attitudes for SaaS products. He previously led research on web, mobile, and paper products at the U.S. Census Bureau. Anthony holds a PhD in educational psychology from the University of Minnesota.
Nothing Matters: Design Testing for Reporting Zero in a Web Survey
Abstract When survey respondents have nothing to report for questions asking for a quantity, they should report a lack of quantity instead of skipping the question. Reports of zero can be collected by asking respondents to check a None box. However, the effectiveness of this design has not been supported and, with the growing prevalence […] [Read More]