Articles by Watrall Ethan
Ethan Watrall is an Assistant Professor at Matrix: The Center for Humane Arts, Letter, & Social Sciences Online and the Department of Telecommunication, Information Studies, and Media at Michigan State University.
An Empirical Investigation of Color Temperature and Gender Effects on Web Aesthetics
Abstract Limited research exists on the relevance of hedonic dimensions of human-computer interaction to usability, with only a small set of this research being empirical in nature. Furthermore, previous research has obtained mixed support for gender differences regarding perceptions of attractiveness and usability in Web site design. This empirical research addresses the above gap by […] [Read More阅读详情자세히 읽기Leia mais続きを読むLeer más]