Articles by P. J. White

Photo of P.J. WhiteDr. White is a research director, supervisor, and lecturer at designCORE research Centre at the Institute of Technology Carlow. He is also a visiting research scholar at McMaster University and holds a PhD in Product Design, specifically in the area of Design Ethnography and Product Design for older adults.

Creating Personas from Design Ethnography and Grounded Theory

Abstract Personas can be an effective means of communicating and synthesizing design ethnographic field data by helping designers maintain focus on users and make sense of complex needs. Personas have however been criticized on scientific grounding and methodological weakness in their creation. Furthermore, few detailed examples of their creation have been published. It is also […] [Read More]