Articles by Matthew Pitts
Mr. Pitts is a Research Engineer within the Product Evaluation Technologies group at WMG, University of Warwick. He has over 10 years’ experience in automotive research specializing in the areas of perceived quality, haptics and human-machine interface, and gained an MSc by research from WMG in 2011. He is currently working towards an Engineering Doctorate supported by Jaguar Land Rover, investigating the evaluation of early-phase in-vehicle technology concepts with a focus on user experience.
Cross-Cultural Differences in Automotive HMI Design: A Comparative Study Between UK and Indian Users’ Design Preferences
Abstract This paper presents a research study examining the importance of understanding automotive users’ cultural values and their individual preferences for human machine interface (HMI) design features and functionalities. The goal of this research was to explore how a cultural model can be applied in the development of automotive HMI solutions and future design localization. […] [Read More阅读详情자세히 읽기Leia mais続きを読むLeer más]