Articles by Mark Keavney
Mark is a User Experience Designer for Intuit’s online payroll software. He earned a PhD in Psychology from Stanford University in 1993 and has since been working as a user researcher and UX designer for products as diverse as financial tools, mobile gaming, educational software, and interactive television.
Usability Testing with Real Data
Abstract Usability practitioners run the risk of misreading the results of usability evaluations, either identifying false positives when artificial user data interferes with a user’s product experience or overlooking real problems when they use artificial user data. In this paper, we examine a strategy for incorporating users’ real data in usability evaluations. We consider the […] [Read More]