Articles by Mark A. Williams

Professor Williams is the group leader of Metrology Research groups in WMG at the University of Warwick. He gained a BEng (Hons) in Mechanical Engineering from Nottingham University in 1993 and a PhD from University of Manchester in 1998. He is currently leading several product evaluation technologies research in the area of automotive human machine interfaces.

Cross-Cultural Differences in Automotive HMI Design: A Comparative Study Between UK and Indian Users’ Design Preferences

Abstract This paper presents a research study examining the importance of understanding automotive users’ cultural values and their individual preferences for human machine interface (HMI) design features and functionalities. The goal of this research was to explore how a cultural model can be applied in the development of automotive HMI solutions and future design localization. […] [Read More]