Articles by Donna Tedesco

Donna Tedesco is a Senior Usability Specialist at Fidelity Investments. She is co-author (with Bill Albert and Tom Tullis) of “Beyond the Usability Lab: Conducting Online User Experience Studies.” She holds a B.S. in Human Factors Engineering from Tufts University and a M.S. in Human Factors in Information Design from Bentley University.

Reliability of Self-Reported Awareness Measures Based on Eye Tracking

Abstract Participants in a usability evaluation are often asked whether they noticed certain elements after some level of interaction with a design. The purpose of this study was to evaluate the reliability of self-reported awareness measures using eye tracking data. Participants were shown 20 popular homepages for 7 seconds each and then asked afterwards if […] [Read More]