Articles by Robert M. Schumacher, PhD

Bob Schumacher is Founder and Managing Partner of Bold Insight UK. He has more than 30 years of experience in UX and human factors research. He has owned and run UX research firms on three continents and helped found the UXAlliance. With a passion for global user research, Bob was editor for The Handbook of Global User Research and recently co-authored the book AI and UX. He has written user interface standards for electronic medical records for the US National Institute of Standards and Technology as well as standards for voice and graphical user interfaces. He frequently lectures on the latest trends in UX research. You can count on Bob for a good farm metaphor, a single-malt recommendation, a favorite “extreme” cheese to pair with a Rioja, and he knows how to text. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign. bob@boldinsight.co.uk