Articles by Yoshita Gade
Yoshita came to UX from architecture. She has worked as a product designer at Rythmos and Global Launch ASU. She recently earned her master’s degree in UX from Arizona State University.
Who’s There? Mystery Calling for UX Research
Abstract This article provides a critical discussion of how mystery calling can support user experience research, offering insights grounded in the extant literature as well as our experience as mystery callers. The pros of mystery calling include data from (near) authentic interactions, scalability, cost efficiency, and broad applicability. The cons include medium bias, rigidity, challenges […] [Read More阅读详情자세히 읽기Leia mais続きを読むLeer más]